1. Project Overview:

TELUS Digital’s recruitment site was redesigned to attract students and professionals seeking careers in technology and design. My role involved rewriting and redesigning the site’s content across six key pages and working closely with the project Designer, Content Strategist, and Account Manager. The project was completed over three months.

2. Problem Statement

The project aimed to position TELUS as an inclusive and forward-thinking employer offering opportunities for growth, innovation, and flexibility as many aspiring tech and design professionals, particularly students and career-changers, lack clear guidance on how to start or transition into a tech career. TELUS Digital needed a recruitment site that highlighted its accessibility as a leading tech employer and its commitment to inclusivity and growth opportunities.

3. Approach and Process

Approach and Process:
• Initial Research and Analysis: Conducted a thorough review of the existing recruitment site and identified key areas for improvement in tone, structure, and content.
• Empathy-Driven Design: Worked with the team to craft a message that resonated with diverse audiences, emphasizing inclusivity and TELUS’s support for employees from all backgrounds.
• Collaborative Ideation: Partnered with the UX designer to align content with visuals, ensuring a cohesive user experience. Reviewed drafts with the Content Strategist and account manager for alignment with TELUS’s brand voice and recruitment goals.
• Iterative Feedback and Refinement: Incorporated feedback to refine messaging and structure, balancing creativity with professionalism.

4. Content Design

• Homepage: Introduced TELUS’s vision and work culture with a compelling statement of the benefits of joining the team, creating a strong first impression for visitors.
• Careers Page: Highlighted the variety of job opportunities, emphasizing TELUS’s position as a leading tech employer and its accessibility for diverse applicants.
• Culture Page: Detailed TELUS’s commitment to inclusivity, flexibility, and social impact, fostering trust and appeal among potential candidates.
• Products Page: Showcased TELUS’s employee-focused technology offerings, emphasizing accessibility and innovation.
• Teams Page: Presented TELUS’s team structures, demonstrating opportunities for growth and cross-functional learning.
• Work Page: Highlighted success stories and tangible results driven by TELUS’s vision and culture, reinforcing credibility and aspiration.