For the launch of the special edition Bucket for the Day of the Dead, the brand was looking for a unique action on social media with which it could present the product designed exclusively for such a memorable and beloved holiday.

Thus was born the opportunity to demonstrate the true love and presence that the brand already has in Mexico, entrusting our digital life to Colonel Sanders.

On November 2, we launched the #MueroPorMiBucket a dynamic through Facebook, in which we invited users to add Colonel Sanders, first as a friend, and then designate him as a Legacy Contact, thus giving him full control of his profile, agreeing to die digitally in exchange for a delicious limited edition bucket.

Being a day where we honor our deceased, the true lovers of the brand were rewarded with the best fried chicken to continue sharing the tradition with their family and friends, now using our Bucket as part of the offering itself.

I die for my Bucket: A digital action that, thanks to its timing, allowed us to naturally highlight the importance that KFC has and has had at the table of each one of the Mexicans, even after death