Project Overview:

TELUS Health launched an online psychology care service to provide convenient access to registered clinical psychologists through a mobile app. The service focuses on helping individuals address mental health concerns, from depression and anxiety to trauma and personality disorders. My role involved creating informative and empathetic copy to introduce this service while collaborating with designers and stakeholders to ensure clarity and accessibility.

Problem Statement:

Many individuals struggle to prioritize their mental health due to time constraints and a lack of convenient access to professional care. TELUS Health’s online psychology service aims to bridge this gap by offering video sessions with registered psychologists and providing accessible and flexible mental health support.

Approach and Process:
• Research and Empathy Mapping: Developed a deep understanding of the target audience, their pain points, and their emotional needs to ensure the messaging was empathetic and informative.
• Content Strategy
Focus on Accessibility: Simplified complex mental health topics into approachable language while maintaining accuracy and sensitivity to mental health concerns.
• Iterative Feedback: Regularly reviewed and revised copy based on input from the brand team and clinical experts, ensuring content met both user and professional standards.