To celebrate its 15th anniversary, Viva Aerobus teamed up with Mexican soccer legend and national team goalkeeper Paco Memo Ochoa to inspire travellers across the country. The campaign connected the passion and pride of Mexican futbol with the excitement of flying, positioning Viva Aerobus as the airline that defends low fares and opens the goal to new adventures. Through a mix of video spots, social media activations, and fan engagement, Memo became the face of the celebration, inviting passengers to keep chasing their dreams — on and off the field.